In this episode, I talk with Ben Baker. Storytelling has always been a way of life for Ben. From a young age, he realized that through telling stories, people listened to him, understood him, and engaged. Professionally, this is what he has been doing now for over two decades. He helps brands tell engaging stories that compel their customers to take action. His mission is to have brands “STOP being a commodity. . . instead, be a brand worth loving!”
Our conversation focuses around the foundation of storytelling, whether it’s from a personal level, for marketing, or branding and beyond. If you’re not practicing your storytelling skills and understanding, you miss out on an opportunity to connect with your customers and clients. Storytelling is a powerful way to get people interested and engaged with what you have to offer. Ben is a master at teaching and implementing the power of storytelling, engaging storytelling. My biggest takeaway from this interview was Ben’s question, “How am I making people around me better?”
Enjoy the episode!
Meet Ben Baker
MY PASSION IS ENABLING COMPANIES TO COMMUNICATE THEIR VALUE INSIDE AND OUTSIDE OF THE COMPANY. As the President of Your Brand Marketing, I have two focuses that allow me to fulfill my passions. We believe that Leadership is a MINDSET and not a job title! With that, my goal is to work with my clients to create the next team of leaders and enable them to engage, retain, and grow your most valuable assets. . . their employees.
As a Podcast Host for Hire, with over 160 episodes of the YourLIVINGBrand.live show behind me, my goal is to help you tell your story effectively and the stories of your clients so that you can cement relationships, add value, and gain insights. For more information, please visit linkedin.com/company/podcast-host-for-hire
Get to know Ben Baker
WHY YOUR BRAND MARKETING?
I want to enable you to tell your story to your most important clients. . . your employees and develop your leadership teams, at all levels, to bring that story to life!
The mind behind Your Brand Marketing
Have you ever watched the TV Show “Once Upon a Time?” Well, that is where I live and work. The fishing village of Steveston, BC, just 30 minutes out of the downtown core of Vancouver is where I call home. I walk to work, know my neighbors, and believe that there is a balance between life and work.
I am a husband, a father, and a member of my community. I am a big believer that friends and family are paramount, and we all have a responsibility to roll up our sleeves and help change our little part of the world.
I am a marketing and branding consultant, professional speaker and the author of Powerful Personal Brands: a user’s guide to understanding yours which was released through Amazon September 2018 and the co-author of Leading Beyond a Crisis: a conversation about what's next that will release in August 2020
I volunteer. Whether it be for my congregation, festivals in the area or through mentoring youth at the University level, I believe that I may not be able to change the world, but I can influence my corner of it.
My favourite trait is my curiousity. It helps me understand the world around me better and the people that I serve. Only by understanding others, their hopes, needs, aspirations, and fears, can I help devise solutions that will help make their lives better.
Let’s talk! I want to hear about your passions and goals and help you achieve them!
How To Retain Employees Through Leadership Course
LEADERSHIP IS A MINDSET AND NOT A JOB TITLE
At Your Brand Marketing, our focus is on Employee Engagement Consulting.
It is about:
- Developing more effective leaders
- Developing teams so that they are more engaged, want to stay with the company and grow
- Developing the Brand Story of the organization so that everyone understands who you are, what you do, who you do it for, how you help and why your clients should care. It is about understanding where you are, where you are going and how your people fit into the overall success of the company.
If you are interested in rolling out any of our courses to your team and would like to discuss custom options please book a 30-Minute Complimentary Zoom Chat so that we can discuss how we can make you and your teams more successful.
Use online courses code: friendsofben50
I wrote this book with three distinct audiences in mind:•Leaders and future leaders•Sales professionals and sales teams•Those entering or re-entering the workforce through these audiences are very different and will read this book through a different lens, the objective for all is the same. My goal is to help you understand, codify, and communicate what your value is to others, and that is your POWERFUL PERSONAL BRAND. Whether you are new to the workforce, influencing others to close deals, or developing or cementing your leadership skills, your objective is the same: It is to communicate your uniqueness, in a confident way, so that others listen, understand your value to them, and want to engage. Through a series of examples and questions, I hope to give you the skills to better understand who you are and why others find you valuable. In the end, my goal is for you to utilize this knowledge to build upon your continued success. (Description from Amazon)
Book recommendations and more visit: Ben Baker